Pepsi Advert

In this advert women are shown positively. In the beginning of the advert two women are shown learning a form of martial art. This immediately empowers them as it connotes that they are strong and that they can defend themselves. They are dressed in fitted clothing and are which isn’t revealing at all however they still look attractive. The women in the advert are famous faces (Beyonce and Jennifer Lopez) as singers/actresses they are normally shown in very revealing clothing. Women are shown as Independent. They are also shown riding motorbikes at high speeds which are stereotypically associated with men this connotes that the women in the advert are bending gender boundaries. Later on in the Ad the two women fight a large number of men and knock all of them out whilst wearing six inch heels. This gives of the idea that women can look attractive and be independent at the same time. Unlike most adverts women are the main protagonists. There are shown as the dominant gender as the advert is focused on them.